‘두쫀쿠, 파는 사람이 갑’…이번에도 SNS가 판 키웠다
1Introduction
2Vocabulary
| Korean | Romanization | Meaning | Example |
|---|---|---|---|
| 열풍 | yeolpung | craze, boom, fever | 새로운 음식 열풍이 시작되었다.A new food craze has begun. |
| 확산 | hwaksan | spread, expansion | 트렌드가 빠르게 확산되고 있다.The trend is spreading rapidly. |
| 품절 | pumjeol | sold out, out of stock | 인기 상품이 품절되었다.The popular item is sold out. |
| 예약 | yeyak | reservation, booking | 미리 예약을 해야 한다.You need to make a reservation in advance. |
| 물량 | mullyang | quantity, supply | 준비된 물량이 부족하다.The prepared quantity is insufficient. |
| 속재료 | sokjaeryo | filling, inner ingredients | 쿠키의 속재료가 맛있다.The cookie’s filling is delicious. |
| 디저트 | dijeoteu | dessert | 새로운 디저트를 시도해보자.Let’s try a new dessert. |
| 시식 | sisik | tasting, trying food | 시식 후기를 공유했다.They shared a tasting review. |
| 후기 | hugi | review, feedback | 온라인 후기를 확인했다.I checked the online reviews. |
| 재고 | jaego | inventory, stock | 매장의 재고를 확인하세요.Check the store’s inventory. |
| 수량 | suryang | quantity, amount | 주문 수량을 알려주세요.Please tell me the order quantity. |
| 공유 | gongyu | sharing | 정보를 친구들과 공유한다.I share information with friends. |
3Reading Text
최근 한국에서 ‘두쫀쿠’라고 불리는 새로운 디저트가 큰 인기를 끌고 있다.
Recently, a new dessert called “Dujjonku” has become very popular in Korea.
이 디저트의 정식 이름은 ‘두바이 쫀득 쿠키’로, 중동 지역의 전통 재료를 사용해 만든다.
The official name of this dessert is “Dubai Chewy Cookie,” made using traditional ingredients from the Middle East.
주요 재료는 카다이프라는 중동식 면과 피스타치오를 갈아서 만든 속재료이다.
The main ingredients are kadayif, a Middle Eastern noodle, and ground pistachio filling.
이 재료들을 마시멜로와 함께 감싸서 독특한 식감을 만들어낸다.
These ingredients are wrapped together with marshmallow to create a unique texture.
소셜미디어를 통해 이 디저트에 대한 관심이 급격히 증가했다.
Interest in this dessert increased rapidly through social media.
특히 유명 연예인들이 시식 후기를 공유하면서 더욱 화제가 되었다.
It became even more popular when famous celebrities shared their tasting reviews.
많은 카페와 베이커리에서 품절 사태가 계속되고 있어서 구하기가 어렵다.
It’s difficult to find because many cafes and bakeries continue to experience sell-outs.
심지어 매장별 재고 상황을 확인할 수 있는 ‘두쫀쿠맵’이라는 서비스까지 등장했다.
Even a service called “Dujjonku Map” has appeared to check inventory status at different stores.
4Comprehension Questions
What is the official Korean name for the dessert mentioned in the text?
What are the main ingredients used to make this Middle Eastern-inspired dessert?
How did this dessert trend spread throughout Korea?
What problem are customers facing when trying to buy this dessert?
What creative solution was developed to help customers find available stock?
5Cultural Notes
This food trend represents Korea’s openness to international culinary influences and how social media shapes consumer behavior in modern Korean society. The phenomenon demonstrates the power of celebrity endorsements and online communities in creating nationwide food crazes, similar to previous viral trends like tanghulu (candied fruit skewers). The creation of specialized apps and maps to track product availability shows how Korean consumers adapt technology to solve everyday problems related to popular trends.
Original Article